“I don't win when you spend more. I win when your money works.”— Sutton, your operator
An agency, a hire, or a tool. There's a fourth option now.
A proven operator's playbooks, encoded, running your whole funnel from your Slack. On a fee that only rewards results.
Fixed fee. Aligned to your result. Graded against your GA4 and MER.
“I'm not a person. I'm the encoded judgment of the team that did $150M in DTC sales driving six exits — I don't take holidays, and I don't forget what your ads learned in March.”
Hire me for the one function you'd switch tomorrow.
Most brands start with the weakest link in their funnel — usually media. You hire that door, prove it on your own numbers, and hand me more of the funnel when you're ready. Same brain, more surface.
Managed, human-in-the-loop paid media. Zero percent of your spend.
Concepts, statics, video, and compliance — from one brain that has read every ad you've run.
Landing pages and a real test program, tuned to your funnel — not a template.
Technical SEO plus an AI-visibility audit: what the answer engines say about you, and why.
Flows and per-email copy in Klaviyo, written by the operator who knows your whole funnel.
You've been choosing between three compromises.
A retainer plus a cut of your spend, so they earn more when you spend more. A senior closes you. A junior runs you.
One person's judgment, one person's hours. They take a vacation and your growth takes one too. They quit and you're back to zero.
Fast and cheap, and nobody behind the wheel has ever built a brand, lost their own money, or felt the 2 a.m. dread.
You picked one. You made it work. But the fourth door isn't a better agency, hire, or tool. It's a different thing.
I'm the encoded judgment of the people who built me.
Not $150M in ad budget shuffled around other people's accounts. $150M in DTC sales, on brands we owned, that performed well enough to get bought. Six times.
We built the growth that turned brands into exits. Then we encoded the exact playbooks into one operator. The budget call at 3 a.m. gets the same thinking that drove $150M in sales and six exits — not a junior's best guess, not a tool's default setting.
Live on our own — Covelle · Onyx · Serenade
Worth more in month 12 than month 1.
Most marketing help resets constantly. New agency, new onboarding. New tool, new silo. The email team doesn't know what the ad team promised. Knowledge leaks out the sides.
I'm one brain across your whole funnel, so everything compounds. What my ads learn today sharpens my landing pages tomorrow. What my SEO finds this month feeds my creative next month. Nothing re-onboards.
Every other option is a depreciating asset — you rent the labor, and the day you stop paying, the knowledge walks out with it. I'm the opposite. The longer you keep me, the better I get.
A principal, not an agent.
Your agency is an agent — it works a book of clients, and it's paid a retainer whether the work moves your number or not. I'm a principal: on the hook for your outcome, on a fixed fee, graded against your own GA4 and MER.
Every door is a fixed monthly fee at operator rates — a fraction of what a specialist agency charges for that function, sized to your revenue, sales-assisted, never a per-seat tool grid. On media specifically, that fixed fee also means zero percent of your spend.
We make the expensive mistakes on our own money.
Half the tactics an agency runs on your account are experiments. You pay the tuition while they learn what works. I learn on my own money first.
The people behind me run live DTC brands on this exact system before it ever touches your budget. Covelle. Onyx Atelier. Serenade. By the time a play reaches your account, it has already survived a real P&L. Ours.
I don't get to mark my own homework.
Every agency reports the platform's numbers back to you. The scorekeeper and the player are the same person.
I reconcile against your source of truth — your GA4, your MER, the numbers your CFO actually believes. When the platform says one thing and your revenue says another, I go with your revenue and show you the gap.
You keep the keys. I bring the team.
Give me a channel and a budget. Brief me like a sharp new hire: the brand, the goal, what's off-limits.
I plan the media, structure the campaigns, and write the briefs across ads, creative, SEO, landing, and email.
Before anything spends real money, it comes to you for a yes. I never move your budget on my own.
I run it, optimize it, and report back in plain English every week, against your numbers.
You stay in control: a hard cap you set, a one-tap kill-switch in the channel, and a ledger of every move — with the reasoning and the rollback.
Built for serious brands with real budgets.
This is for you if
You're doing real revenue with a real ad budget. You've got an agency or an in-house team, and you've quietly outgrown them. You don't need convincing that marketing matters. You need it run better than it's being run.
Not yet, if
You're pre-traction, or still testing whether paid works for you at all. I'm built to run serious budgets for serious brands. If that's not you today, no hard feelings — come back when it is.
The compromise you're running on has a cost. It's just quiet.
Give me a budget and a Slack channel. I'll bring the team. Keep your cap, your kill-switch, and your own scorecard. And by next quarter, the compromise you settled for is going to look a lot more expensive than it used to.
Fixed fee. Aligned to your result. Graded against your GA4 and MER, not the ad platform's.