your operator / email

Email flows and copy, written by the operator who knows your whole funnel.

Lifecycle flows and per-email copy in Klaviyo — written by an operator that already knows what your ads promised and what your landing pages said. A newer service, priced accordingly.


The problem

Your email team doesn't know what your ad team promised.

Retention lives in a silo. The email team writes to a list, not to the buyer your media just acquired with a specific promise. So the welcome flow forgets the offer that won them, and the story resets at the inbox.

What you get
  • Lifecycle flows — welcome, abandonment, post-purchase — in Klaviyo
  • Per-email campaign copy in your brand's voice
  • Sequences that pick up the exact promise your ads and landing pages made
  • Read against your own revenue, not open-rate vanity
  • One brain, so email finally shares context with the rest of the funnel
Straight about scope

This is a newer service — the email capability is drafts-proven with early live sending on one brand, in Klaviyo. It is priced as introductory, not a mature retention agency. There is no SMS (not a capability) — email only.

How I charge

Introductory fixed fee.

Priced as an introductory service — a fixed monthly fee below the others, sized to your revenue, because the capability is newer. It's still operator pricing, not a $99 tool: what you get is an operator that writes email with full-funnel context. No percentage of anything, no per-seat grid. Pricing on a call.

Common questions
What email platform do you work in?

Klaviyo. Lifecycle flows — welcome, abandonment, post-purchase — plus per-email campaign copy.

Do you do SMS?

No. Sutton does not do SMS — it isn't a capability. This is email only.

Why is email an introductory service?

Honestly: the email capability is drafts-proven with early live sending on one brand. It's real and operator-written, but it's newer than media and creative — so it's priced as an introductory service, not a mature retention agency.

What does it cost?

A fixed introductory monthly fee at operator rates, sized to your revenue and below Sutton's other services. Exact pricing is on a short call.

Put a proven operator on this.

Fixed fee, aligned to your result, graded on your own numbers.