Sutton

BEHIND SUTTON

Built by people who have carried the growth number.

DTC operators, AI engineers, product leaders, and consumer marketers built Sutton together. The senior people you meet stay accountable for the work.

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Meet the team

Operators. Engineers. Builders.

The Sutton operating bench 12 people · one system
Brian Bigelow
Founder

Brian Bigelow

Brian built, grew, and exited DTC companies across $150M in sales. Sutton was first tested in businesses where he owned the P&L.

Blake Smith
Co-founder

Blake Smith

Blake built and sold Cladwell, then spent six years installing fractional growth teams for more than 200 SaaS and ecommerce companies.

Product · Engineering · Context · GrowthWorking as one team
  • Emiliano
    EmilianoProduct
  • Micah
    MicahEngineering
  • Osama
    OsamaInnovation and context
  • Travis
    TravisProduct
  • Mak
    MakHead of Prompt Engineering
  • Le
    LeAI Engineer
  • Andrei
    AndreiSoftware Engineer
  • Salomon
    SalomonAI Marketing Manager
  • Morgan
    MorganGTM & Operations
  • Cheryl
    CherylExecutive Assistant

Operating experience

The judgment came before the software.

Sutton encodes lessons earned while building companies, carrying the number, and answering to a real P&L.

$150MDTC sales over eight years
3DTC brands built and sold
200+SaaS and ecommerce clients served

One company, four disciplines

Built to carry the whole decision.

The team is structured around the context, product, engineering, and growth work Sutton has to hold together.

ENGINEERING

The system is built in-house.

Led by Micah, Brian's shipping partner of twenty years. The team includes engineers from Anthropic's red team, LlamaIndex, and other leading AI companies.

PRODUCT

Operators shape the roadmap.

Emiliano and Travis lead product. Both are Techstars All-Star mentors; Emiliano is also an exited founder.

INNOVATION AND CONTEXT

Context is treated as a product problem.

Osama, author of Innovation Design Thinking, works on how people and AI share context across decisions.

MARKETING

Built for consumer growth.

Consumer operators bring experience from Unilever, Nike, ING, and companies they built themselves.

WHERE THE TEAM COMES FROM

Companies the team worked inside, mentored with, or was backed by. Team experience, not a client list.

  • Anthropic
  • LlamaIndex
  • Unilever
  • Nike
  • ING
  • Techstars
  • 500 Startups