HOW IT WORKS
We run it. You set the direction and the limits.
A founder and a growth lead run your marketing, both senior, both doing the work themselves. This page answers the part a serious operator actually needs: how the work runs inside your business, and what stays under your control.
WHAT ACTUALLY RUNS
We run it inside the accounts you already own.
The work runs inside accounts you already own: your Business Manager, your ad accounts, your tag container, your analytics. We do not stand up a console you log into. We run inside what is already yours.
Everything produced for your brand is generated in your accounts and stays yours from the first day: the creative, the campaigns, the pages, the measurement, and the record of what changed and why.
Software is how a small senior team covers this much ground. It is how the work gets done, and it is never the reason to hire them.
WHAT YOU CONTROL
You set the limits. We own the work inside them.
You set the budgets, the boundaries, and what is off limits, once, at the start. Inside those limits, a founder and a growth lead own the work and run it themselves. What you keep is not a promise, it is built into how we operate. Here are the four things that stay yours.
- 01
The limits you set.
You set the budgets, the exclusions, what is off limits, and where the ceilings sit, once, at the start. We work below those limits and never move them ourselves. Where the line goes is your call, not ours.
- 02
A written record.
Every change is written down: what changed, when, and why. Not a summary after the fact. A record you can read line by line of what happened in your account.
- 03
Reversing a change.
If something moved that should not have, we put it back, and the record shows what we changed and when. Nothing we do is one-way.
- 04
Access you grant and withdraw.
We work on access you grant, and you can withdraw it whenever you decide. These are your accounts. When our access ends, your data, your context, and your record stay with you. They were always yours.
PORTABILITY
Your data and your context come out in open formats.
Ownership only counts if you can walk. So the export is a term, not a favor: your data and your context come out in open formats, into storage you control, whenever you ask.
It does not hand you the software, and it is not meant to. What it hands you is everything that was yours to begin with, in a form your team can actually use.
FOR THE PERSON WHO WOULD OWN THIS
If you are the one who would run this, read on.
Your job does not shrink under this. It moves up. You set the limits, you set the direction, and you answer for your number, instead of narrating work you cannot govern.
The baseline starts the day we start. Nothing you did before us gets re-scored.