Sutton

WHAT WE RUN

One team runs the whole growth function.

A founder and a growth lead run every area below, not one slice of it, and they do the work themselves. Here is what you get in each.

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See the areas
What we run
  1. 01Paid media
  2. 02Ad creative
  3. 03Landing pages and conversion work
  4. 04Email and lifecycle
  5. 05Search and AI answers
  6. 06App store
  7. 07Content and organic
  8. 08Creators and partnerships
One team runs all eight areas, under the limits you set at the start.

ONE TEAM, THE WHOLE FUNCTION

Growth outgrew what any one hire can cover.

The function is wider than it has ever been, and the people who can run each part are scarce, slow to hire, and expensive to keep. Owning it in-house, one hire at a time, no longer works.

So a founder and a growth lead run all of it, under the limits you set at the start. This is the founding team's own record, not a Sutton result: more than $150M in DTC sales, six brand exits, and over 100 brands worked with while Brian ran an agency.

The areas

Eight areas, one team, your limits.

01

Paid media

Spend run inside the accounts you already own.

  • We run your paid channels day to day, reading performance against your scoreboard.
  • You set the budget ceilings and what is off-limits at the start. We run inside them.
  • Every change is recorded, with the reason and how it can be reversed.
02

Ad creative

Concepts and ads built from what performance is already showing.

  • Angles, hooks, scripts, and finished ads, produced from your data and your winners.
  • New creative is ready before fatigue costs you, and it runs inside the limits you set.
03

Landing pages and conversion work

The work that carries the click into a sale.

  • Page variants that carry the winning message past the ad, plus a running test loop on conversion.
  • Built in systems you own, measured against your source of truth.
04

Email and lifecycle

Campaigns and flows run in the platform you already use.

  • Welcome, post-purchase, winback, and broadcast, run against the revenue they drive.
  • Your list, your platform, your data. It stays yours.
05

Search and AI answers

The demand your buyers express, and the answers they now ask machines for.

  • Search work built around real buyer demand, and answer-engine work to put your brand in the cited set.
  • Aimed at the questions your buyers actually type and ask.
06

App store

The listing and the work that moves installs.

  • Store listing, creative, and the testing that lifts installs and in-store conversion.
  • Read against the same scoreboard as the rest of the function.
07

Content and organic

Publishing that compounds what paid, search, and lifecycle learn.

  • Organic content that reuses what the paid and search work already proved.
  • One team means a winning angle does not have to be discovered twice.
08

Creators and partnerships

Other people's audiences, put to work for your brand.

  • Creator and partner programs sourced, briefed, and run end to end.
  • Measured against your numbers, not vanity reach.

PUT US ON THE WHOLE THING

One team, from first click to repeat order.

We watch the whole funnel, prepare the next move, and run every area above inside the limits you set. Your accounts stay yours, every change is recorded and reversible, and every result is read against your source of truth.

Start a conversation

Tell Blake where to reply.

Name and email. That's it.

Already know you want to talk? Grab a time.

ScopeEight areas, one team

ControlYou set the limits

ScoreboardYour source of truth